Pay Per Lead For More Calls And Inquiries
Get Solid Prospects At A Reduced Cost
What Is Pay Per Lead?
Pay Per Lead an online advertising pricing model, where the advertiser pays for an explicit sign-up from a consumer interested in the advertiser’s offer. It is also commonly called online lead generation. This format for gaining customers is also referred to as Pay Per Action or Pay Per Call.
How Does Pay Per Lead Work?
Merchants define their relevant key terms, choose desired categories and a geographic area for the ad to appear (local, regional or national). From there, they create their ad, containing their company name, address, a short description and a trackable toll-free telephone number of the Pay Per Lead provider, which redirects to the advertiser’s actual phone number. This type of advertisement is popular with Yellow Pages companies.
Call Tracking
Call-tracking software allows pay-per-call advertising providers to account for results. It is used to track, record, forward and account for every call. Calls can be automatically forwarded to the advertiser or sent to a call center where potential prospects are qualified before being passed along to advertisers. Average call durations are between 2 and 4 minutes.
Pay Per Lead Vs. Pay Per Click
What is Pay Per Click?
Pay per Click (PPC) is a form of advertising where the merchant pays for every click on the advertisement link. Google AdWords is the most common form of Pay per Click. PPC can be very effective, however, it does work best in niches where there is a lot of competition for exact service or products, such as mobile phones. It also works best for businesses where “trust” is not a major factor in the transaction.
Pay per Lead defines a quality “action” or call as one where the caller (aka Prospective Customer) has at least some consumer intent to purchase and do business with the merchant. PPL call data is far more detailed and actionable compared to Pay Per Click data. Pay per Lead creates a charge to the merchant only when a prospective customer makes contact. A unique advantage of Pay per Lead is that it is a workable program for a business that does not have a website, since the PPL vendor will provide a website to produce phone calls.