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Author Archives: Aaron Krout

Evergreen Marketing Systems World

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use of image SEO  that goes beyond just using the Alt…
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AMP your web pages to improve user experience on mobile and boost SEO

AMP Pages and Structured Data

AMP Pages Are Valid On Google Search Console Without Schema Markup Google has downgraded the structured data issues from errors to information notes…
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Evergreen Marketing Systems Rocket

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When…
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Evergreen Marketing Systems Target

Can Any Inbound Linking Hurt My Ranking?

The answer is simple - inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were…
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