When assessing page structure and layout, there is a subtle, yet strategic way to use of image SEO that goes beyond just using the Alt tag that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example:
Suppose you operate a travel site and you want to optimize a given page for the term “Las Vegas hotel”. Suppose that you also want to include an enticing marketing message such as “Book now and save 20%!”. The aforementioned tagline lacks descriptive text, but possesses persuasive characteristics. That being said, you may want to place the tagline in an image and the key phrase (i.e. Las Vegas hotel) in a header tag. This places emphasis on the desired term, yet still provides a marketing opportunity without compromising keyword consistency.
In other words, images are a great place to insert marketing messages that lack the necessary keywords and phrases. Leveraging this technique will ensure that descriptive text is indexed, while less marketing jargon is overlooked. The combination of keyword-rich content and enticing messaging will satisfy both sides of the strategic equation.
Optimize Your Images
Did you know that images can be optimized? Image optimization requires two primary techniques and both are rather time consuming. Here’s what we do to improve the images on your website to make them thoroughly optimized.
We first compress all images to their smallest size, yet still attractive, both on desktop and mobile devices. Image compression is part art and a lot of science. Most images are created somewhat bloated; they have lots of pixels that humans can’t view. By removing dead space in an image we can reduce the size of the image sometimes as much as 75%.
hy Compress Images?
Page load speed time is one of the metrics Google uses in rankings. So the faster a page loads, the better. Large image size can really slow down the load process, while small images can help with the page load speed. The real reason we want fast page load speed is to help the site visitor have a positive user experience when visiting your site. Quick loading web pages will ensure the site visitor stays on your site and receives your message.
EXIF data is information that search engines can read that explains the purpose for the image. We add a description plus the location of the image to the EXIF data. This provides a nice boost to your localized search engine optimization. When we insert the longitude and latitude of your business address, for example, Google will associate the image with that geographic location. This helps geo target your business and boost local search placement.
Get The Digital Marketing Advantage
Does your website need a real digital marketing program, giving your business the online visibility you want to make your business much more profitable? If the answer is “NO”, then Contact Us. We will schedule a convenient time to discuss your business, your goals and how we can achieve them.
We are a full service Internet Marketing company - we deliver online marketing that converts into results for our clients. Our primary service is getting you top search engine rankings on Google - because that's where people go to find goods and services!